Trust Is Sticky — Beyond Transactions, Toward Long-Term Loyalty
"Hey, I’m Sal — your little food companion, and I’m here to support you!"
I’d love to see that in my favorite food ordering app, efood.
“You’ve placed quite a few orders this week — would you like to try something lighter? Or skip today? Or just continue? Totally your call.”
A reminder — not to judge. Not to shame. Just to support.
Because the control should always stay with the user.
It’s not the kind of feature that drives more transactions. In fact, some business folks might see it as a risk. And sure, it might reduce a few orders in the short term.
But I believe long-term trust is worth more. If users feel respected — not nudged, not tricked, just genuinely cared for — they’re far more likely to come back.
Maybe for something healthier. Maybe for fries.
Either way, they’ll return. Because care scales too. And trust is sticky.